Category: Uncategorized
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Glossary and Terminology of Marketing Guide
Marketing is a language all on its own. If you’ve ever heard phrases like “optimize the CTA for conversions” or…
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What Does a Content Marketer Do?
When you hear the term “content marketer,” what comes to mind? Is it someone who writes blog posts or manages…
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Emerging Marketing Specialties (And Why You Should Pay Attention)
Marketing is evolving at breakneck speed. What was cutting-edge five years ago is now table stakes, and entirely new roles…
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Not All Marketers Are the Same: Understanding the Different Paths in Marketing
If someone tells you they “work in marketing,” that could mean anything from posting on the brand’s social media accounts…
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How to Create a High-Converting Holiday Landing Page
Your homepage can only do so much for your brand during the holidays. A dedicated holiday landing page helps focus…
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Content Planning for the Holidays
Holiday marketing success starts way before the holiday season. It’s estimated that 34% of shoppers start their holiday shopping as…
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Is Your Website Ready for Holiday Traffic?
Holiday shoppers are ready to browse and buy from your brand—but is your website prepared to handle the influx of…
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How I Grew Website Visitors by 150% for National Volunteer Month – A Behind the Campaign Feature
I recently had the pleasure of joining Andi Robinson on the Behind the Campaign podcast, produced by Hijinx Marketing in…
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The Different Types of Content Marketing
Content marketing is more than sharing videos online or writing blog posts. This type of marketing is a strategic approach…
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Metrics That Matter: How to Measure the Effectiveness of Your Content Marketing
Great marketing needs attribution; after all, you want to give credit where credit is due! Whether you’re publishing blog posts,…