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Your website’s blog should be more than just a “nice to have” feature in your content marketing. Many businesses rely on their blogs not only to educate current and prospective customers, but also to generate revenue for their products.

Byers and Beyond Marketing recently worked with Bits and Pieces, an e-commerce business that sells jigsaw puzzles, for blog optimization and to build on the website’s reputation of being a premium puzzle provider.

Results include:

• 30K+ website visitors via organic search and discovery within one year
• $2k revenue generated from the blog
• Supported early adoption of Generative Engine Optimization (GEO) for AI search tools

Download the case study to see the strategy behind the blog optimization initiative.