If you’re a nonprofit organization, Google offers one of the most generous tools in digital marketing: Google for Nonprofits. Whether you’re looking to raise awareness, boost donations, or reach volunteers, this program gives you powerful marketing tools; for free! Learn more about the different products/services offered by Google for nonprofit organizations.
What Is Google for Nonprofits?
Google for Nonprofits provides eligible organizations access to a suite of tools that help boost visibility and engagement. These tools help boost your organization’s mission, they are also free, which can help save money and let you reallocate it to other areas of your nonprofit. Google offers the following tools for nonprofits to utilize:
- Google Ad Grants – Up to $10,000/month in free *search advertising on Google.
- *The grant is only applicable for search campaigns. The funds will not work with Performance Max or Display campaigns.
- YouTube for Nonprofits – Enhanced branding and call-to-action tools on your YouTube videos.
- Google Workspace – Free access to Gmail, Drive, Meet, and more with nonprofit-level security. You can even use your own domain with Google Workspace at no extra charge.
- Google Maps and Earth Outreach – Share impact and tell your story with interactive visual tools.
How It Helps Your Marketing
Expand Reach with Free Ads
Google Ad Grants can drive thousands of new visitors to your website each month. Target specific keywords related to your organization to reach new customers and donors. Imagine how that visibility would help promote your programs, events, or fundraising campaigns!
Drive Conversions (Not Just Clicks)
With targeted keywords and optimized landing pages, you can turn new visitors into email subscribers, donors, or volunteers.
Tell Your Story on YouTube
Use video to connect emotionally with your audience and build support for your mission.
Who Qualifies?
- The organization must be a registered as a 501(c)(3) nonprofit.
- Your organization must meet Google’s eligibility and compliance requirements.
- You’ll need a functioning website and regular site updates and maintenance to keep the ad grant active.
Pro Tip from Jenn
I’ve worked with nonprofits that utilized their Google Ad Grants to promote annual events, expand newsletter lists, and increase online donations year after year. With smart targeting and compelling copy, this grant can become one of your most effective digital channels.
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